HOT SHOE SHUFFLE PROMO TVC

3d animated TVC and Social media content created for the famous Hot Shoe Shuffle Theatre Show at Crown Casino in Perth.

The brief was to take the 1970s branding, which featured a 2d illustrated set of tap shoes tapping on a piano in the 21st century, in full dynamic shiny 3d CGI animation. We started with commissioning a professional tap dancer to map out a routine to the show tune as our reference and then matched the CGI shoe steps up to the guide…then proceeded to sprinkle some sparkles, lots of sparkles, and maybe just a few lens flares.

We also created extensive print collateral for banners, billboards, and other media. All 3d animation, design and editing by Head Office Studio

Collaboration with Gatecrasher Advertising